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New Zealand consumers are being bombarded with a number of nutrition messages that are often confusing and hard to put into practice, says renowned American dietitian and executive vice president of the International Food Information Council (IFIC), Susan Borra. In her speech at the New Zealand Dietetic Association (NZDA) conference, on Wednesday 7 September, Susan shared with New Zealand dietitians her research-based insight into ....
.... what types of messages will meet the needs of consumers, giving them real solutions. “Consumers are interested in healthy eating; we just have to make it easy for them by communicating with them, rather than at them. People often know what they should be doing, but are put off because they believe it is too hard to make changes to their already busy lives,” she says. 
Susan Borra believes dietitians are in a valuable position to construct nutrition messages based on science, and show people how easy it is to make changes by communicating their messages well.
Get Kids Active has now hired some of New Zealand’s top nutritionists who are now part of the exciting, new look GKA team. For further information on this and other changes see the GKA Staff section or email craig@getkidsactive.com for more information.
Dietitians have the food and nutrition expertise to be accurate and credible sources; however communication skills are sometimes the last tool they add to the box. The challenge for nutrition experts is to get into people’s lifestyles and ways of living, to make their advice attainable and meaningful.
“The worldwide obesity epidemic is going to shape the way we think and work for years to come. At the same time, functional foods, foods with bioactive components and nutrigenomics are coming to the fore as trends shaping food and nutrition in the not too distant future”, Susan adds.
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